Platform serves as next layer for innovative content hub project

Banijay Entertainment today announces it will partner with Moments Lab on the next stage of its digital transformation journey. Complementing the base and Amazon Web Services (AWS) cutting-edge hub solution launched in January, the AI video discovery platform will enable large-scale indexing, discovery, and repurposing of the content powerhouse’s 200k+-hours of archives, as well as reformatting and multi-channel distribution for its fresh and live productions.

Powered by MXT-2 multimodal AI, and its recently announced Discovery Agent, Moments Lab’s pioneering solution will sync seamlessly with Banijay Entertainment’s existing digital asset management system to enrich its high-quality content with an incredible set of metadata, enabling it to repurpose and monetise at-scale and across channels.

Making all materials globally searchable and accessible, the platform immediately ramps up the group’s clipping capabilities for new distribution channels. Increasing the volume, reach and monetisation of its brands on digital platforms, the offering is set to unlock further value for its world-leading catalogue. The platform, deployed by Moments Lab, will be based on AWS, with base managing the integration.

Damien Viel, Chief Digital and Innovation Officer, Banijay Entertainment comments: “As Europe’s largest studio and home to the superbrand, creativity and innovation have always underpinned Banijay Entertainment’s activities. With our complementary digital transformation now well underway — from building a cutting-edge content hub with base and AWS to partnering with Moments Lab — we remain focused on collaborating with first-class technology providers who can support us in broadening the reach of our content and maximising its value in what is a hugely complex global ecosystem.”

Moments Lab Co-founder and CEO Philippe Petitpont said: “It was clear from the beginning that Banijay Entertainment shares our pioneering mindset and bold vision for how AI indexing can unlock new creative possibilities and revenue opportunities. We’re honoured to partner with the business on such an important endeavour - helping maximise the value of its impressive catalogue of original programming.”

Moments Lab’s patented MXT-2 AI model is trained on 1.5 billion data points and is tailored for high-volume video libraries of long, short-form and live content. Its features include Custom Moments, which are time-coded descriptions of key video moments tailored to user needs. In Banijay Entertainment’s case, it could pinpoint the most compelling scenes in a series of Big Brother; helping build viral shorts, trailers, or best-of compilations. With the addition of its brand-new Discovery Agent, users now can make requests through natural language prompts. In this way, teams can more deeply explore the catalogue of 200k-hours and receive clip and story concept suggestions to fuel the creative process. 

Moments Lab‘s AI video understanding and indexing technology analyses every moment of a piece of content. It operates via facial recognition, landmark and landscape, context, and sentiment analysis, making the entire audiovisual portfolio searchable with customisable, open-source metadata and descriptions at-scale. Moments Lab works with dozens of blue-chip media clients that rely on near-time delivery of metadata. The platform also provides multilingual transcription and translation, making all materials adaptable for a variety of new audiences worldwide. 

The news follows Banijay Entertainment’s launch of its next-generation, cloud-first content ecosystem with base and AWS. Set to supercharge the European studio’s collaborative creativity, the unified platform is powered by advanced cloud and AI technologies, and follows three simple steps – cloud migration, content hub creation and media workflow transformation. All activity is geared towards fostering creativity, transparency, security and protection for the organisation’s collective of first-class talent and IP.

Banijay Entertainment – Let’s Show the World

Launched in 2008, content powerhouse Banijay Entertainment is home to over 130 production companies across 21 territories and delivers over 17,000 hours of content each year across the globe. An innovative creative leader, in 2024, it launched 250+ new non-scripted titles, an average 110+ scripted titles, 80 shows on streaming platforms, and produced 33 formats in more than 3+ territories.

Imagining and delivering high-quality, multi-genre IP that was born locally and travels globally, the business offers the best stories told the best way, and represents some of the biggest global brands in the market including Survivor, Big Brother, Peaky Blinders, MasterChef, Good Luck Guys, Rogue Heroes, Marie Antoinette, Mr Bean, The Summit, Black Mirror, Let’s Play Ball, and The Fifty among others.

Built on independence, creative freedom, collaborative entrepreneurialism, and commercial acumen, Banijay Entertainment and live events business, Banijay Live, operate under the direction of Chief Executive Officer, Marco Bassetti. It is under his leadership the collective businesses have grown to reach €3.348m in revenues and €528m in EBITDA for 2024.

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