At IBC2025, discover how Moments Lab and qibb are transforming media workflows. Their combined solution uses AI to enrich your media assets with rich metadata and automatically integrate it into your existing workflow, making every clip instantly searchable and ready to use.

Eliminate valuable time wasted searching

Finding the right clip shouldn't feel like a search to the ends of the earth. Moments Lab's multimodal video understanding AI (MXT) analyzes your content to generate detailed metadata, including scene descriptions, object and people recognition, and transcripts. From there, qibb's low-code integration platform automatically maps this metadata back into your MAM system, whether it's Mimir, GV AMPP, Iconik, Avid, Dalet, or EVS. The process is seamless, without any manual data entry or workflow disruption.

The result is a fully automated system that transforms your entire media archive into a searchable, monetizable resource.

How the workflow works

It all starts in your MAM. Simply select the assets you want to enrich, whether it's a large backlog or a small batch of daily footage. Next, qibb orchestrates the process, sending your selected assets to Moments Lab for AI analysis. The platform then generates scene descriptions, identifies people and objects, and creates accurate transcripts. This step turns your raw footage into richly described, searchable media.

Finally, qibb automatically maps this enriched metadata back into your MAM, following your existing structure and naming conventions. This automated, background process ensures your team can work without interruption.

Why this matters

Searching an archive can be a time-consuming, frustrating experience for most media teams, often because valuable content is buried under incomplete or inconsistent metadata. This combined solution eliminates that problem.

With rich, consistent metadata, you can now find the exact scene you need in minutes instead of hours. You can easily repurpose and monetize content that was previously hard to find, and this new, comprehensive metadata becomes the foundation for advanced, high-value workflows like automated localization or personalized content delivery.

Best of all, you don't need to replace your existing systems. The qibb + Moments Lab integration works with your current MAM, adding powerful capabilities without adding complexity.

See it in action at IBC2025

From asset selection in your MAM, to AI-powered enrichment via Moments Lab, to automated metadata mapping using qibb, to instant discoverability. See exactly how this partnership helps you work faster, smarter, and more creatively without changing the tools you already rely on.

Book a meeting with Moments Lab at IBC2025 - stand no. 7.C22, or visit qibb at 7.B18 to see the full workflow in action.