About qibb
qibb is the go-to platform for media workflow automation. Built with real-world media expertise, it helps companies connect systems, automate workflows, and scale faster. With qibb, media teams break down silos, drive collaboration, and stay focused on what matters most—creating outstanding content.
Moments Lab and qibb
Together, Moments Lab and qibb make every media asset instantly discoverable and ready to work harder for you. Moments Lab enriches video with AI-powered metadata, while qibb ensures it flows seamlessly back into your MAM, aligned with your existing taxonomies and workflows.
How it works

How it works
Send assets to Moments Lab
Select assets directly from the systems your teams already use, whether that’s Mimir, GV AMPP, Iconik, Avid, Dalet, or EVS. Choose a back catalogue, daily footage, or project-specific clips.
Index and enrich with AI
Our patented multimodal AI MXT-2 analyzes every frame, combining what it sees and hears to generate scene descriptions, accurate transcripts, and recognize people and objects.
Map data back to your MAM
qibb automatically maps enriched metadata back into your MAM’s model, following your structures, naming conventions, and taxonomies—no manual re-entry required.
Discover and monetize
Your archive becomes searchable, usable, and monetizable. Teams locate key moments in minutes, repurpose hidden gems, and build a foundation for advanced AI-driven workflows like automated localization, personalized delivery, and automated production chains.
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