New built-in editing tools and improved video understanding help social and digital teams turn full-length shows into a steady stream of branded vertical content, from one platform.

At IBC2026, Moments Lab, the AI content management and creation platform built for social and digital teams, will showcase Studio, an intuitive editing workspace that helps production companies turn moments from their existing video catalogs into branded, publish-ready content.

Studio closes the gap between discovering valuable moments in a video catalog and activating them at scale. 

“Audiences increasingly find and follow their favorite shows on social and video-sharing platforms, yet the content that could engage them and build loyalty often remains buried in an IP owner’s archive,” explained Phil Petitpont, Moments Lab CEO and co-founder. “Getting short-form content out quickly and consistently has traditionally required very manual work across multiple tools. Now, teams can find the right clips to edit, brand and publish, all without leaving Moments Lab.”

Studio brings clips into the editing workflow from Moments Lab using the company’s award-winning Discovery Agent. Teams can assemble a story, pick a one-click hook, and use AI to support the rest of the process, including automatic vertical reframing, captions, branded text and overlays. Finished clips can be published directly to social platforms, without the need for export or re-upload.

At IBC2026, Moments Lab will also unveil the latest improvements to MXT, the multimodal AI that underpins the platform’s editorial intelligence. It now understands scenes, actions and show-specific context in greater depth, while processing videos up to 50% faster. 

“These improvements bring MXT to state-of-the-art levels of accuracy in audio and video understanding,” said Dr. Yannis Tevissen, Head of Science at Moments Lab. “This deeper contextual and editorial intelligence unlocks even more possibilities for our users. MXT can distinguish between on-camera and off-camera speech, interpret references to people and their on-screen characters in context, describe action in moving shots more accurately and identify key moments with greater precision.”

Together, Studio and the latest AI improvements help social and digital teams move from finding the right moment, to creating and publishing branded social video in one connected workflow. This enables production companies and IP owners to activate more of their existing content, build stronger digital audiences and create new opportunities from the shows they already own.

Moments Lab will be located at Booth 1.D12, in Hall 1 at RAI Amsterdam, from 11-14 September 2026. Book a demo meeting here.

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