Enrich with AI

AI that knows your characters, your storylines, your shows.

Generic video intelligence only scratches the surface. MXT is trained to each show — turning your catalogue into structured, searchable content your social team can actually use.

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Your catalogue, understood by AI trained to your IP

Activate your entire catalogue, not just the obvious clips

Turn every unindexed moment into searchable, ready-to -publish content. The moments buried in season 3 become as accessible as your most recent clip.

AI tailored to your shows, not generic video

Easily tailor MXT to detect the moments that matter for your shows — the best punchlines, reactions, confrontations.

Future-proof media with open metadata

Your metadata belongs to you—now and in the future. Open formats and portable embeddings mean you always own your intelligence.

Go multilingual. Go global.

Make your entire archive searchable in any language — and publish to international audiences without a separate localization workflow.

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How it works

1. Natural Language Descriptions

AI describes every shot and sequence—who appears, what's happening, and understands context, turning video into rich, time-coded text.

2. Custom Moments

Preview content instantly in the cloud while high-res files stay where they are. Pull the original only when you need it.

3. Thesaurus

Train AI to recognize your characters and on-screen talent — by actor name and role.

4. Speech To Text

Transcribe and translate in 130 languages. Diarize conversations, detect speakers and key soundbites.

5. Logo and Landmark Detection

Automatically detect logos and landmarks in your content.

6. Custom Insights

Generate custom AI summaries, content categories, or custom metadata fields.

6. Fast Processing at Scale

Process a one-hour video in 30 minutes. Run jobs concurrently—meaning 100 hours of content still takes just 30 minutes.

Don't just take our word for it

Moments Lab's solution enables us to automate the indexing of people in a video and transcribe the entire audio into text.

Alexis Bureau

Head of Broadcast Media Flow

M6 Group

We now have a rapid search experience and real-time collaboration, which enables us to bring compelling content to football fans around the world, including from the UEFA Euro 2024.

Christian Wiesmayr

Head of Digital Content and External Platforms, and Media Officer, Men’s National Team

Austrian Football Association (ÖFB)