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Newsbridge and x.news partner for Brand Tracking and AI-Analysis Solution

Moments Lab Content Team
September 21, 2021

21st September 2021, Pinkafeld, Austria and Paris, FranceNewsbridge and x.news have teamed up to provide brands, governments and news organizations with a flexible, powerful News and Brand tracking solution leveraged by AI.

The integrated solution combines two cloud-native services powered by AI: Newsbridge’s smart asset management platform and x.news’s monitoring, research and harvester platform. Optimized for speed, flexibility and accuracy, the tag-team technology empowers users with a simple means of monitoring and further analyzing brand and or news topics aggregated from multiple informational sources. From logos, personalities, audio mentions, TV keywords, and more- a variety of asset types (video, image, text, audio) are all supported, ready to be enriched with additional metadata and immediately searchable via Multimodal Indexing AI, with built-in notifications.

From multilingual speech-to-text and face recognition to object, context and logo detection, the algorithm leverages mega-enriched metadata to auto-index content for advanced search and retrieval. All this while providing a systematic media logging and product placement analysis experience for users. After automatically monitoring and analyzing desired content via x.news, this media material along with the script is then harvested into Newsbridge’s Media Hub where it is indexed via Multimodal AI technology, ready for semantic search and cross-analysis of the aforementioned elements.

Once ingested to the Newsbridge platform, content is aggregated into AI-powered Collections, or ever-growing folders of content triggered by various modes of detection: face, logo, speech-to-text, objects etc., allow users to obtain immediate results where your story, personality and brand appears with whom and in what context, working with content quicker and smarter.

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Philippe Petitpont, Newsbridge CEO, commented:

“This partnership serves as a major source of opportunity for brands, governments and news organizations looking to not just monitor content but also dive deeper into investigative research by leveraging Multimodal AI. Together, we believe that our combined solution is the secret weapon of modern Brand Storytelling.”

X.NEWS CEO, Andreas Pongratz, added:

“We are thrilled to be working with the Newsbridge Team and are convinced that our joint solution will cover all aspects and needs for monitoring and response. This is an achievement we are really proud of.”

About X News

x.news information technology gmbh is the company behind the award-winning on-demand solution for the modern newsroom and enterprise market, running on most major cloud platforms. It is a powerful AI based live story research tool that transforms the way journalists and users work by monitoring all the different sources (news agencies, social media sites, web and internal sources) on one screen. x.news 3.0 enables the search within PDFs, internal IPTC/EXIF image libraries, emails and WhatsApp chats. With x.news™, users are able to detect trends within collections, find, follow, collect and share all the latest information on relevant topics. Combined with our delivr(™) service we enable journalists to deliver better and faster journalism.

About Newsbridge

Newsbridge is a cloud media hub platform for live & archived content.

Powered by Multimodal Indexing AI and a data driven indexing approach, Newsbridge provides unprecedented access to content by automatically detecting faces, objects, logos, written texts, audio transcripts and semantic context.

Whether it be for managing and accessing live recordings, clipping highlights, future friendly archiving, content retrieval or content showcasing and monetization - the solution allows for smart & efficient media asset management.

Today our platform is used by worldwide TV Channels, Press Agencies, Sports Rights Holders, Production Houses, Journalists, Editors and Archivists to boost their production workflow and media ROI.

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